Negotiating Salary May Pay Off

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    Talented professionals who accept an initial job offer may be leaving money on the table, says a survey by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising, and public relations professionals. More than seven in 10 (71 per cent) advertising and marketing executives interviewed said they are at least somewhat willing to negotiate compensation when extending a job offer to a top candidate versus 25 per cent of respondents who are not. “Job seekers may not realize it, but many companies are willing to negotiate starting salaries right now, especially with professionals who have specialized skills,” says Alicia Brum, division director of the group’s Toronto, ON, operations. “At the final stages of the hiring process, businesses have already invested a significant amount of time and resources to recruit a particular candidate and they may be more inclined to negotiate to avoid losing the person to another offer.” Brum warns, however, that salary negotiation isn’t without its perils. “While companies are open to salary discussions, it’s important that candidates do their homework and know how to navigate these potentially sensitive conversations.”