Jewelry Ranks As Investment Of Passion


    Europeans are more likely to invest in wine, art, and watches before fine jewels, says the ‘Rapaport Report,’ a report that serves as the jewelry industry standard for the pricing of diamonds. In North America, jewelry as an investment of passion ranks third behind art and watches. In other areas of the world, it hit the number one top-spot for ultra-wealthy investors. Jewelry is the most collected and pleasurable asset in Africa, Asia, Latin America, the Middle East, and Russia. It ranks third in the Australasia region. Diamonds as an investment of passion rank fifth globally, placing third in Asia, fourth in Africa, the Middle East, and Russia, fifth place in Australasia and Latin America, and sixth place in Europe and North America. Overall, the most popular luxury item for rich investors globally is art, followed by wine, watches, cars, diamonds, and jewelry. They make an investment of passion simply for personal pleasure, compared to just 15 per cent who purchase items as status symbols and one per cent who purchase items because they are fashionable.