Gordon Sees ETFs Evolve

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    Once very simple and useful tools for tracking a market, the original ETFs were capitalization weighted tools, says Barry Gordon, president and CEO of First Asset Capital Corp. In an interview with Private Wealth Canada staff writer, Karen Treml, he outlines the evolution of ETFs and how these simple tools have grown into strategies that include several different types of fundamental factors in weighting stock and in choosing stocks to include in an index and the weighting thereof. Gordon cautions, however, that as with any investment, people need to understand exactly what it is they are investing in and need to match up the investments with