Frette Growing To Global Brand

Frette, the Italian brand specializing in luxury lingerie, loungewear, and bedding is collaborating with Harry’s of London for a men’s and women’s footwear collection. The collection is called Frette by Harry’s of London and is a part of Frette’s growth into a global lifestyle brand. The initiative will start off with luxury footwear and high-end accessories before moving into luxury home gifts, beach, and travel items. Laurence Franklin, chief executive officer of Milan, Italy-based Frette Srl, says “the focus on the details and branding and Harry’s of London’s technical construction makes it a Frette product. The designs are very classical and people appreciate the quality and detailing.”