While a recent study shows more than two-thirds of all online adults are using social networks, financial advisors are much slower to adopt social media for their businesses, says a poll by SEI. It shows that less than a third of advisors surveyed (28 per cent) use social media to promote their practices online and those that do, use it in a limited fashion. In fact, more than half of respondents said they are tiptoeing into social media with only a LinkedIn profile. And, nearly a third of those polled (29 per cent) have no presence at all. “Whether it’s a lack of time, resources, or expertise, it’s clear most advisors haven’t fully committed to social media yet,” says John Anderson, head of practice management for the SEI Advisor Network.
245 Fairview Mall Drive, Suite 501, Toronto, ON M2J 4T1