Exclusive Resorts Implements Tracking System


    Exclusive Resorts is implementing a web application and service cloud called ‘The Source’ to track guest details in a cohesive and efficient way, cataloguing personal preferences from favorite wines to anniversary dates for future reference. This information will be made available to hotel ambassadors, who work one-on-one with guests, to help them deliver personal vacation experiences with little direction. “By creating an intuitive console for ambassadors, we’ve been able to replace the standard spreadsheets and standalone databases (typical of most luxury hospitality brands today) with a dynamic solution that allows us to even better customize our travel process,” says Kristen Nolte, chief marketing officer. In addition to enhancing the service experience and improving the club’s research, booking, and predictive planning capabilities, it will also establish a new mobile-friendly member environment where guests can make automatic adjustments to their itineraries and rate their experiences in a destination.