Europe Retains Favourite Luxury Travel Destination

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    Italy, France, and the UK top the list as the most popular fall and holiday travel destinations based on future bookings, says international luxury travel network Virtuoso. South Africa ranked fourth, followed by Spain, Mexico, China, Australia, New Zealand, and Israel. Virtuoso says that Europe’s unrivaled popularity continues into the fall. Travelers are enjoying lower average daily rates (ADR); Paris is down two per cent ($1,087), Rome is six per cent lower ($949), London is down seven per cent ($704), and Barcelona comes in at 15 per cent lower than summer rates ($596). London and Barcelona, in particular, represent great value to travelers this fall and holiday season, as they are respectively 21 and 43 per cent below the average ADR for Virtuoso partner properties in Europe, which is $853. Also noteworthy: Mexico’s appeal as a warm-weather getaway for Americans and Canadians holds fast despite Zika cautions. Australia and New Zealand are always favoured destinations once the northern hemisphere cools. In spite of continued Middle East unrest, Israel’s popularity is undiminished. It is a sought-out destination not only for its religious significance, but also for its history, food, culture, and adventure experiences.