Luxury hotel and resort guests are not only looking for warm and engaging service when traveling to world-class destinations, they are also following their hearts, says a report by Fairmont Hotels & Resorts. ‘Luxury Insights Report: Stewardship of Iconic and Historic Buildings’ shows emotional fulfillment is of vital importance along with place identity (the psychological connection to a destination) and cultural immersion in the decision-making process of luxury travelers worldwide. Place identity is the psychological merging with the past; hotels with rich histories enable guests to feel like they are part of something meaningful, important, and enduring. Guests also choose experience over commodity – aligning social status with the consumption of experiences rather than material goods. They have redefined the term luxury in travel from simply being pampered to creating unforgettable memories.
245 Fairview Mall Drive, Suite 501, Toronto, ON M2J 4T1