Emotional Fulfillment Important To Luxury Guests

Luxury hotel and resort guests are not only looking for warm and engaging service when traveling to world-class destinations, they are also following their hearts, says a report by Fairmont Hotels & Resorts. ‘Luxury Insights Report: Stewardship of Iconic and Historic Buildings’ shows emotional fulfillment is of vital importance along with place identity (the psychological connection to a destination) and cultural immersion in the decision-making process of luxury travelers worldwide. Place identity is the psychological merging with the past; hotels with rich histories enable guests to feel like they are part of something meaningful, important, and enduring. Guests also choose experience over commodity – aligning social status with the consumption of experiences rather than material goods. They have redefined the term luxury in travel from simply being pampered to creating unforgettable memories.