Two thirds of CFOs say they are involved in driving sustainability strategies in their organizations and more than half say their involvement has increased over the last year, says ‘Sustainability: CFOs come to the table’ by Deloitte Touche Tohmatsu Limited (DTTL). Companies are sitting up and taking notice that sustainability is not just a brand or a corporate responsibility element, it is becoming a key driver of financial performance and the future of business, says Dave Pearson, Deloitte sustainability leader. Indeed, sustainability seems to be increasingly operationalized with the percentage of CFOs and COOs accountable to their company’s boards for sustainability issues nearly doubling from 20 per cent to 36 per cent in the past year. As such, CFOs have become focused on a number of sustainable operating practices such as increased focus on sustainability in tax and financial reporting and increased investment in technology.
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