Amazon Enters Luxury Beauty Market


    Amazon has entered the luxury beauty market and will provide a range of 24 luxury brands such as Nars, Stila, and Butter London. Its luxury beauty page, which is a more minimalistic take on the typical Amazon webpage, provides tips for consumers with beauty editors’ picks and look books of on-trend goods that match the makeup seen on runways. Chance Wales, director of beauty, health and personal care for Amazon, says “We have luxury shoppers. What we have been lacking is luxury brands, and we hope this is the first step to marry our customer’s needs with what brands expect in terms of displaying and selling their luxury [goods].”